WITTNER
THE BACKGROUND
RENOWNED WOMEN’S SHOE BRAND WITTNER, ENGAGED 500 TO CREATE A SOCIAL MEDIA STRATEGY TO SUPPORT THEIR BUSINESS GOALS.
THE CAMPAIGN OBJECTIVES WERE TO:
- INCREASE IN STORE FOOT TRAFFIC
- INCREASE STORE AWARENESS
THE CREATIVE
WHAT DID WE DO TO DRIVE RESULTS THROUGH CREATIVE?
- CAPTURED VIEWER ATTENTION WITHIN FIRST SECOND OF AD
- TAILORED ADS TO IMPLEMEMT PLATFORM BEST PRACTICE
THE STRATEGY
WE UNCOVERED THE BRAND’S TRUE UNIQUE SELLING PROPOSITION AND AS A RESULT WERE ABLE TO;
- IMPLEMENT THE 500 SOCIAL FORMULA
- SET UP A REMARKETING ZONE RESTRICTED AROUND EACH STORE
- ACHIEVE A CPM 12% MORE COST EFFECTIVE THAN INDUSTRY STANDARD
MORE COST EFFECTIVE CPM THAN INDUSTRY STANDARD
FOOT TRAFFIC CONVERSIONS PER DAY OF CAMPAIGN
PEOPLE CAME INTO STORE AFTER SEEING OUR ADS
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