SUNBOOST
THE BACKGROUND
A NEW BRAND IN MARKET LOOKING TO BUILD AND GROW, SUNBOOST ENGAGED 500 THE GO-TO-MARKET STRATEGY INCLUDED:
- TELEVISION
WITHIN THE FIRST 12 MONTHS, THE BRAND MOVED FROM 12TH RANK
NATIONALLY, TO #1 AND IS NOW AUSTRALIA’S LARGEST SOLAR RETAILER!
THE CREATIVE
WHAT DID WE DO TO DRIVE RESULTS THROUGH CREATIVE?
- DESIGNED CALL TO ACTION DIRECT RESPONSE ADS
- PRODUCED NEW CREATIVE WITH OFFERS
THE STRATEGY
WE UNCOVERED THE BRAND’S TRUE UNIQUE SELLING PROPOSITION AND AS A RESULT WERE ABLE TO;
- IMPLEMENT THE 500 SOCIAL FORMULA
- LEVERAGE A HIGH PROFILE AMBASSADOR
OBTAIN A CORPORATE CHARITY SPONSORSHIP - DELIVER STRONG ADS THAT GREW QUALITY LEADS
GREW TO AUSTRALIA’S LARGEST SOLAR RETAILER
INCREASE IN SALES IN MAY 2020 DURING COVID-19
LESS MEDIA SPEND THROUGHOUT MAY 2020
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