Ultratune | Unexpected Situations #5

Project Description:
Location-filmed 30sec TVC featuring stunts and pyrotechnic effects as part of an ongoing campaign promoting client’s roadside assistance offering. Executed at scale on tight time-frame to coincide release with a national sporting event.

Project Case Study

Client Project Brief

Create the latest, high-end entry in a series of TVCs depicting two hapless characters who find themselves in over-the-top vehicular mayhem requiring roadside assistance! Execute production of client’s concept for a high-impact, entertaining outcome which actively courts controversy while adhering to broadcast guidelines.

5OO Project Solution

500 engineered a 2-day shoot at a private driver instruction centre which facilitated vehicular stunts required in a safe & controlled environment, with appearance of open roads. Explosion sequence filmed with no less than nine 4K cameras (including up-close disposable go-pro’s and overhead drone!) While the stunts and pyrotechnic effects appear dangerous, safety was paramount with fire crews also on location. Final edit included 3D visual effects to augment filmed action.

Services Provided

Producers
Storyboard Artist
Director
Film Crew & Drone Operator
Stunts, Special FX and Safety
Make Up Artists & Wardrobe
Motion Graphic Artists
Visual Effects
Video Editors