Ultratune | Unexpected Situations #5
Location-filmed 30sec TVC featuring stunts and pyrotechnic effects as part of an ongoing campaign promoting client’s roadside assistance offering. Executed at scale on tight time-frame to coincide release with a national sporting event.
Project Case Study
Client Project Brief
Create the latest, high-end entry in a series of TVCs depicting two hapless characters who find themselves in over-the-top vehicular mayhem requiring roadside assistance! Execute production of client’s concept for a high-impact, entertaining outcome which actively courts controversy while adhering to broadcast guidelines.
5OO Project Solution
500 engineered a 2-day shoot at a private driver instruction centre which facilitated vehicular stunts required in a safe & controlled environment, with appearance of open roads. Explosion sequence filmed with no less than nine 4K cameras (including up-close disposable go-pro’s and overhead drone!) While the stunts and pyrotechnic effects appear dangerous, safety was paramount with fire crews also on location. Final edit included 3D visual effects to augment filmed action.
- Storyboard Artist
- Film Crew & Drone Operator
- Stunts, Special FX and Safety
- Make Up Artists & Wardrobe
- Motion Graphic Artists
- Visual Effects
- Video Editors