Groupon | Brand Awareness
National TVCs & cinema ads promoting app download. Promotions need to depict wide variety of retailer and advertiser offerings under various categories.
Project Case Study
Client Project Brief
Work to a modest budget, with ability to scale creative for . Results to be assessed on app downloads during promotional period.
- Motion Graphic Artists
- Video Editors
5OO Project Solution
To work within budget, 500 eschewed filming and instead researched and employed unique, creative use of stock footage to humorous effect. This also enabled clients’ wide variety of coupon offerings to be depicted, with digital assets easily scalable across various creative outputs (TV, cinema, online and outdoor).