Brighton Holden | 4 Day Sale
30 & 15sec TVC and concurrent social video ad campaign for dealership ‘Hail Sale’. Stock images and graphics edits for urgent sale of new hail damaged vehicles.
Project Case Study
Client Project Brief
Urgent need to move influx of new, hail-damaged vehicle stock. Strong call to action/direct response needed. Carefully balance strong urgency and value offer, with minimally damage-affected vehicles. Fast turnaround needed, tailor ads for TV and social for best results.
500 Project Solution
500 devised a high-impact/urgency direct response campaign using combination of stock images and custom graphics around concept of “Hail Sale – new cars at used car prices”. Producers assisted client to manage broadcast substantiations to suit promotion strategy.
TVCs were also re-worked for social media best practice to boost engagement. Dealership DOUBLED sales over promotional period.
- Talent (VO)
- Motion Graphic Artists
- Video Editors
- Social Media Strategist