GRAFICO GROUP
THE BACKGROUND
HOW DO I ENSURE I HAVE THE BEST CREATIVE WITH THE RIGHT STRATEGY?
WHILST THERE’S SOME GENERAL RULES AROUND THIS, IT MUST BE CUSTOMISED FOR THE BUSINESS. WE MADE IT EASY FOR GRAFICO, AND ADDRESSED TWO KEY COMPONENTS:
- THE STRUCTURE OF THE CREATIVE
- THE STRATEGY
THE CREATIVE
WE APPLIED CREATIVE BEST PRACTICES FOR THE PLATFORMS THAT WOULD MAXIMISE CONSUMER ENGAGEMENT AND CONVERSION:
FORMATTING | CONTENT | SHOTS USED
| SUBTITLES | FRAMING | DURATION
THE STRATEGY
WE IDENTIFIED THE TARGET AUDIENCE. THESE PEOPLE ARE MOST LIKELY TO CLICK THROUGH AND ENQUIRE. WITHIN 1 WEEK OF THE NEW CHANGE OF CONTENT WE SAW REAL RESULTS.
NOT ONLY DID QUANTITY INCREASE, BUT QUALITY IMPROVED TOO.
WEEK INTO CAMPAIGN
LEAD INCREASE
BUDGET REDUCTION
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